Jessica Crofts is a holistic practitioner, who founded Crofts Acupuncture & Herbs as an antidote to the both the American healthcare and the trends in the wellness industry.
The Ask
After establishing her clinic inside her home, situated on a spectacular wetland near Cold Spring, Jessica wanted to update her identity to reflect the direction of her practice. We worked with the imagery of acupuncture and the Five Phases, developing both iconography and type styles to suit the direction of her practice.
Delivery
We narrowed in on the imagery of the gingko leaf, tapering to a needle, and developed a full set of logo lockups.
Next, Fishbulb will be redesigning Jessica’s website in alignment with the visual identity.