Black Oak

Blending west-coast vintage design motifs with a minimal color scheme and clean type, this identity and packaging has helped to establish the unique brand offering of this premium coffee roaster and cafe in the crowded Northern California market.



We had a great idea of what we wanted the company to be from a product and customers perspective, but no idea how to translate that into a visual presentation.

Fishbulb provided both creative inspiration and listened to feedback to come up with a logo that we are really proud of. Our visual identity immediately presented our company as serious, which, for a new company, has a huge impact with connecting with clients.
— Jon Frech, CEO & Founder, Black Oak Coffee