Lightbulb Illustration in Sketched Style

Case Study: Joshua Brown Photography

Photographer Joshua Brown wanted to update his WordPress theme to take advantage of the superior performance of Kadence, but hold onto both the look and feel of his original, successful Flothemes site as well as his search rank. As long as updates were being made, he was also interested in refreshing with a few subtle branding and content tweaks.

The Method

Fishbulb’s web developer Annmarie rebuilt the site from the ground up, taking all of Joshua’s design choices from the original on-board, while ensuring that it was built for speed and optimized asset delivery.

Flothemes

Full-length screenshot of Joshua Brown's original desktop homepage on Flothemes.

Kadence

Full-length screenshot of Joshua Brown's updated desktop homepage on Kadence.

Flothemes

Full-length screenshot of Joshua Brown's original mobile homepage on Flothemes.

Kadence

Full-length screenshot of Joshua Brown's updated mobile homepage on Kadence.

The Result

We ran regular performance tests before and after the switch, to make sure that we were on track to accomplish the established requirements, and the results were clear. You can see live results for the updated site here.

Before: Flothemes Mobile Performance

The mobile performance results for Joshua Brown's original site on Kadence, with a PageSpeed performance score of 84%.

After: Kadence Mobile Performance

The mobile performance results for Joshua Brown's updated site on Kadence, with a PageSpeed performance score of 99%.

Annmarie continues to work as Joshua Brown’s preferred developer on all site updates and optimizations, for both Joshua Brown Photography and other related projects.

More About This Project

View the website
Some of Joshua’s weddings
Have a question? Reach out to us.

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